| BRAND CONSULTING | STRATEGY | MARKETING |
Shaping strategy for iconic brands & ambitious challengers
10+ years of shaping Strategy for some of Australia’s most iconic brands - big and small
Brands I've shaped strategy for
Hello, I’m Guy.
I help brands harness their strengths and position to win.
From mass market to niche specialists, I create the clarity that’s needed to unlock brand advantage and navigate market complexity.
Over the past ten years I’ve shaped strategy for some of Australia’s biggest brands – working with senior leadership across diverse categories, business stages and organisational structures.
I’m a top awarded mini MBA graduate with a master’s degree in marketing and behavioural economics and I’ve held senior strategy positions in leading brand, design and consulting agencies.
Let’s chat!
Hello, I’m Guy.
I help brands harness their strengths and position to win. From mass market to niche specialists, I create the clarity that’s needed to unlock brand advantage and navigate market complexity.
Over the past ten years I’ve shaped strategy for some of Australia’s biggest brands – working with senior leadership across diverse categories, business stages and organisational structures.
I’m a top awarded mini MBA graduate with a master’s degree in marketing and behavioural economics and I’ve held senior strategy positions in leading brand, design and consulting agencies.
Let’s chat!
“Guy immediately understood our needs and responded with a considered approach”
“Guy’s strategic and creative perspective were an invaluable part of the process”
Expertise at every stage
Business
Understand the business imperatives
Customer
Uncover customer and category insight
Creative
Align creative and strategic direction
Capabilities
Brand Strategy Brand Positioning Vision, Values & Purpose Brand Architecture Tagline / Brand Platform
| Brand Creation Naming Brand Voice Value Proposition Brand on a page
|
Comms Strategy Campaign Platforms Messaging Frameworks Content Planning Copywriting
| Transformation CEO Agenda Change Narrative Internal Brand / EVP Horizon Planning
|
Brand Toolkits Brand Playbook Sales / Pitch Packs Brand Training Brand Guidelines
| Research & Insight Brand Audit Category Analysis Target Mindset Competitive Audit
|
Creative Strategy Visual Identity Design Systems Distinctive Assets Creative Direction
| Customer Experience Journey Mapping Touchpoint Analysis Segment Personas Placemaking |
My Approach
Strategy first
Everything is built to deliver business objectives
Rapid Prototyping
Solutions explored earlier and faster with tight strategic focus
Creative Connection
Strategic thinking that connects all creative touchpoints